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In other words, the vendor-Amazon, Barnes & Noble, and so forth-would need to sacrifice 30 percent of all sales (and subscription) transactions, effectively requiring them to sell at a loss. Moreover, the vendors couldn't raise the in-app version of the price to help defer the money they'd now owe to Apple-the rules further stipulated that the in-app price must be at "the same price or less than it is offered outside the app."
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The company would require third-party developers to sell any available content from within the app-sales from which siphon Apple's standard 30 percent commission that it was otherwise not receiving from the Web-based purchases. When Apple issued its App Store subscription rules last February, however, it made conditions far stricter. In the past, e-reading apps Kindle, Nook, and Kobo have avoided paying the cut by sending customers to a Web-based interface outside the app. Today, Apple decided to give a little, as it made some significant tweaks to its in-app subscription rules that impact the fate of e-reader apps.Īpple had reportedly set a deadline of June 30 for developers to alter their apps to reflect the new terms for subscriptions in the Apple Store, which required companies to give Apple a 30 percent cut on sales their apps generate. With Apple's latest rules change, it now looks like e-reading apps won't have to be removed from the App Store.